The Carats story begins in the 1940s, in the historic goldsmith district of Tanta. What started as a small family jewelry store was rooted in craft, trust, and personal relationships, values that defined the trade at the time.
Founded by the grandfather, the business focused on fine gold pieces made with care and sold with integrity. In an era where reputation mattered more than scale, the store became known for honesty, quality, and quiet consistency.
This foundation shaped everything that followed. From the very beginning, jewelry was treated not as merchandise, but as something meaningful, chosen for life’s important moments and meant to last beyond them.
1970's
A Second Generation
By the 1970s, the next generation expanded the family business with a second location. This step marked more than growth; it reflected continuity, an evolution built on the same values that defined the original store.
The expansion strengthened the family’s presence in the city and deepened relationships with clients who had trusted the name for decades. The business remained deliberately personal, growing through loyalty rather than visibility.
This period reinforced Carats’ identity as a long-term house of jewelry, shaped by patience, discipline, and generational responsibility.
