In 2019, Carats opened its first luxury retail boutique at Downtown Mall, New Cairo. This marked the brand’s formal entrance into the modern luxury retail landscape.
The boutique introduced the full Carats vision to the Cairo market, refined collections, curated presentation, and a client experience shaped by discretion and care.
Rather than following trends, the space was designed to reflect permanence and clarity, offering a setting where jewelry could be chosen thoughtfully.
2021
Strengthening Retail Presence
In 2021, a second boutique opened at Almaza City Centre. The location reinforced Carats’ presence within Egypt’s most premium retail environments.
The expansion allowed the brand to serve a wider audience while maintaining the same standards of service, consultation, and presentation. Each boutique remained consistent in spirit, never diluted by scale.
This phase reflected confidence, growth grounded in readiness, not ambition alone.
