Before size.
Before color.
Before clarity.
We look at cut.
Cut is the only factor that directly controls how light enters, moves through, and exits a diamond.
It’s what gives a stone brilliance, fire, and depth.
A diamond can be large, rare in color, and high in clarity, yet still look flat if it’s poorly cut.
On the other hand, a well-cut diamond can appear brighter, larger, and more refined than its specifications suggest.
This is why two diamonds with the same carat weight can look completely different.
At Carats, cut is not a technical detail.
It’s the soul of the stone.